Is your website tired and outdated? When was the last time you changed your free opt-in’s or added new freebies to your website?
With everything else we have to do on a day-to-day basis to keep our business up and running, it’s easy to forget to update your contact details on your website, or change that link in your blog post that doesn’t work anymore, but it’s so important. Imagine how many potential clients you could lose if they are emailing the wrong address – and it’s not very professional, is it? Keeping your website up to date and your opt-in’s and freebies relevant keeps your audience engaged and ensures that you don’t miss out on sales.
How often should we be refreshing our content? I think it depends on the business, but as a rule, I like to update my website once a month. Put it in your diary so you don’t forget. Check that all of your contact details are up to date, then check that all of your links still work (don’t forget blog posts). I wouldn’t recommend changing your opt-in every month, unless you have the time, but changing it every quarter is a good idea. Different opt-in’s will attract different people and you don’t want your audience getting bored with the same printouts year after year.
I try to link my freebies to the time of year or season. For example, for the first quarter I will put up freebies that relate to goals, new beginnings and new projects. The second quarter will be all about spring cleaning the office, making a fresh start or looking at something with fresh eyes. You get the point.
Something to try this month: Make a date in your diary to check that all of your contact details are still up to date on your website and that all of your links still work. Take a look at your freebies and opt-in’s – are they still relevant? If they haven’t been refreshed for a while, think about changing them and creating some fresh ones.